Brief

Assemble data about a subject of your choice and devise an infographic which presents it in an engaging and informative way for an inquisitive and intelligent audience aged 18+. Infographic can be flat then developed into an animated piece.

Deadline - 1st May

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Research

An infographic is a collection of imagery organised into different types of charts and graphs like pie charts and bar charts, and they have minimal text that gives an easy to understand overview of the chosen topic.

Ideas

Idea One - Pokemon

Idea Two - Luna Moths

https://a-z-animals.com/animals/luna-moth/

Idea Three - Wild Silk Moths (Saturniidae)

Since there are thousands of species, I narrowed this idea to just Saturniidae Moths which originate from America and North Mexico.

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​https://www.butterfliesandmoths.org/taxonomy/Saturniidae

Chosen Idea - Luna Moth

Research

​General Information

• Scientific Name: Actias Luna
• Common Name: Luna Moth
• Family: Saturniidae (giant silk moths)

Habitat

• Native to: North America
• Range: From Canada down to northern Mexico, common in the eastern United States
• Habitat: Deciduous woodlands, forest edges, and areas with host trees​

​Life Cycle

1. Egg: Female lays eggs on host plant leaves
2. Larva (Caterpillar): Bright green with diagonal yellow lines; feeds heavily on leaves
3. Pupa: Forms a brown silk cocoon; overwinters in this stage if it pupates late in the year
4. Adult Moth: Emerges after 2–3 weeks or the following spring​

​Physical Features

• Wingspan: 4.5 to 7 inches (11.4 to 17.8 cm), one of the largest moths in North America
• Color: Pale green with long hindwing tails
• Eyespots: Present on both forewings and hindwings — thought to deter predators

​https://www.dimensions.com/element/luna-moth-actias-luna

Behavior & Traits

• Lifespan: Only about 1 week — they do not eat as adults - lack a functional mouth
• Purpose as adults: Reproduce and lay eggs
• Nocturnal: Active at night, drawn to lights

Host Plants (Caterpillar Stage)

• Hickory
• Walnut
• Sumac
• Birch
• Sweetgum
• Persimmon

Hickory

Walnut

Sumac

Birch

Sweetgum

Persimmon

​Defense Mechanisms

• Eyespots: Mimic eyes to scare off predators
• Tails: Confuse echolocation used by bats, making them harder to catch

Interesting Facts

• Luna moths are iconic and often symbolize transformation or spiritual rebirth
• Their rarity in sightings makes them a special find, even though they’re not endangered
• Some people raise them from caterpillars because of their beauty and fascinating life cycle

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Design Ideas

Illustrator

Using procreate I made my own designs then imported them into illustrator.

So far for this brief I believe I have focused too much on the images that I haven't left enough room or integrated the text enough to make this design an infographic - it is more like a poster. So I will go back to my research.

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Going back to illustrator, I wanted to make an infographic which also includes the anatomy of moths. I will also use indesign to make sure the text is alligned into a grid. 

After feedback, my designs are just diagrams when I need to convey the information as an infographic, so I will develop more to include for visual imagery.

Final Infographic

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Storyboard

In illustrator I have main the main aspects of my animation, in between slides there will be text moving. For example, for the anatomy of the luna moth the parts will show up separately and the lines drawn to the location.