Brief
Create a poster for Outward Bound.
The poster/s must include:
The poster/s must include:
- All/most of the copy
- The logo
- At least three images
- Can create more than one final poster
- Must use Illustrator to compose your final poster/s, though you can use Photoshop to colourise or overlay the images.
- Introduce colour and/or texture in the type, images, background, etc.
- You can manipulate the type (e.g. tracking, leading, outlines, inlines, etc.)
- Present your work on dedicated page on your website or blog.
Outward Bound
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Outward Bound is an international network of outdoor education organisations that was founded in the United Kingdom by Lawrence Holt in 1941 based on the educational principles of Kurt Hahn. Today there are organisations, called schools, in over 35 countries which are attended by more than 150,000 people each year.
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Visual Research
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Assets for the Poster
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Headline:
Adventure Calls
Subheading:
Aged 10-22 years old? Do something unique and different next summer.
Bylines:
Discover different ways to have fun. Make new friends. Explore the wild. Go on an Outward Bound adventure!
Our super-skilled instructors will introduce you to a world of adventure.
Where friendship comes easy and achievement is hard-earned. You'll have a lasting experience that you'll never forget.
Body copy:
Our adventures are for 10-22 year olds and there is something for everyone - whether you're looking for your first wilderness experience to an epic 19-day adventure where you spend every night under canvas.
Your first step to adventure is easy, just go to our website and find out more about the courses we offer. Adventures are levelled from Basecamp to Pinnacle to help you choose the adventure level right for you.
Call to action:
2025 DATES NOW AVAILABLE
www.outwardbound.org.uk
Adventure Calls
Subheading:
Aged 10-22 years old? Do something unique and different next summer.
Bylines:
Discover different ways to have fun. Make new friends. Explore the wild. Go on an Outward Bound adventure!
Our super-skilled instructors will introduce you to a world of adventure.
Where friendship comes easy and achievement is hard-earned. You'll have a lasting experience that you'll never forget.
Body copy:
Our adventures are for 10-22 year olds and there is something for everyone - whether you're looking for your first wilderness experience to an epic 19-day adventure where you spend every night under canvas.
Your first step to adventure is easy, just go to our website and find out more about the courses we offer. Adventures are levelled from Basecamp to Pinnacle to help you choose the adventure level right for you.
- 5, 7 & 14 day adventures for 10-12 year olds
- 5, 7 & 14 day adventures for 13-15 year olds
- 5, 7 & 14 and 19 day ‘pinnacle’ adventures for 16-17 year olds
- 19 day ‘pinnacle’ adventures for 18-22 year olds
Call to action:
2025 DATES NOW AVAILABLE
www.outwardbound.org.uk
Thumbnails
Some images I could use
Development in InDesign
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Using InDesign, I made this poster with images from the website Canva. Fonts used: Sigher and Hibernate
https://www.canva.com/ |
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I also made this poster with images from the website Canva but with a different colour palette.
https://www.canva.com/ |
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After receiving feedback on this design, I have decided to keep some elements but simplify the overall layout and design of this poster. There is too many elements fighting for the main attention and circle images are more difficult to align text to. So I will go back to InDesign and rethink my idea.
Font: Myriad Variable Concept
Fonts: Oswald Heavy and Myriad Variable Concept
I removed the colour blue from the poster as it stood out too much, having the text and logo all purple helps the poster look more uniform. Also, the 7 by 8 grid helped in aligning the text and keeping the website in the middle of the page. I brought the image of the biggest tree forward in front of the headline.
After a chat with Damon on 14/10/24 it was decided I could get a successful outcome for the brief by combining elements of both my final designs.
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