Ideas
Branding
Editorial
Typography
Collaborations
- Fictional brand - coffee, cafe, florist
- Drink design - fruit, alcohol
- Organic
- Candles/perfume
- Fashion/apparel - streetwear
Editorial
- Poster - set of 3?
- Magazine - fake or popular brand
- Book Cover
- Experiment with texture
Typography
- Create a typeface
- Animated lettering
- Motion design
- UI design in figma
Collaborations
- Local/abroad cafe
- Brand partnerships
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Project One: Student Award Brief
What is the project?
Chosen Student Award Brief from istd: POWER
Power, in all its forms, moves through every part of our lives, from political systems and social hierarchies to natural forces, emotional states, and digital networks. Power is not only about control. It can be wind or water, electricity or code, protest or silence. It may live in the tapestry of language, in mobilisation, in stillness, or in the charge of emotion. Power can take the shape of tension, flow, imbalance, disruption, or force - often felt before it is fully understood.
Target Audience
Young adults and adults (18–35) interested in social, political, and cultural issues, creative design, and storytelling.
Requirements
Create a design outcome that is both critically and creatively engaging, exploring the systems, structures, or sensations through which power operates - in whatever way you choose to define it.
Completed by March 2026
Chosen Student Award Brief from istd: POWER
Power, in all its forms, moves through every part of our lives, from political systems and social hierarchies to natural forces, emotional states, and digital networks. Power is not only about control. It can be wind or water, electricity or code, protest or silence. It may live in the tapestry of language, in mobilisation, in stillness, or in the charge of emotion. Power can take the shape of tension, flow, imbalance, disruption, or force - often felt before it is fully understood.
Target Audience
Young adults and adults (18–35) interested in social, political, and cultural issues, creative design, and storytelling.
Requirements
Create a design outcome that is both critically and creatively engaging, exploring the systems, structures, or sensations through which power operates - in whatever way you choose to define it.
Completed by March 2026
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Project Two: Café Branding
What is the project?
This project involves designing a brand identity for a café aimed at students who work and socialise late into the night. This concept focuses on creating a calm, focused environment that contrasts with traditional daytime cafés, using dark tones, minimal typography, and controlled use of light to support concentration and long stays.
Inspired by twilight and nocturnal environments, the visual identity will explore light, texture, and typography.
Primary Target Audience
University students aged 18–25 who study during the evening, night, or early hours of the morning. This includes night owls, creatives, and students who prefer quiet, low-stimulus environments for focused work rather than busy daytime cafés.
Secondary Target Audience
Postgraduate students and young professionals aged 22–30 who work late hours, freelance, or value calm social spaces. They are drawn to cafés that feel atmospheric and less commercial.
Requirements
This project involves designing a brand identity for a café aimed at students who work and socialise late into the night. This concept focuses on creating a calm, focused environment that contrasts with traditional daytime cafés, using dark tones, minimal typography, and controlled use of light to support concentration and long stays.
Inspired by twilight and nocturnal environments, the visual identity will explore light, texture, and typography.
Primary Target Audience
University students aged 18–25 who study during the evening, night, or early hours of the morning. This includes night owls, creatives, and students who prefer quiet, low-stimulus environments for focused work rather than busy daytime cafés.
Secondary Target Audience
Postgraduate students and young professionals aged 22–30 who work late hours, freelance, or value calm social spaces. They are drawn to cafés that feel atmospheric and less commercial.
Requirements
- Logo or wordmark
- Visual identity (colour palette, typography, graphic elements)
- Brand rationale explaining concept and design decisions
- Café applications (e.g. cups, takeaway packaging, menus)
- Digital touchpoints (e.g. website landing page or social media visuals)
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Project Three: Vogue
What is the project?
Vogue is one of the most recognisable fashion publications in the world, acting as both a mirror and a maker of culture. This project asks you to redesign the cover and a selected number of interior pages of Vogue, responding to a contemporary theme that reflects current cultural, social, or aesthetic shifts.
Explore how editorial design, typography, imagery, and layout can reinterpret Vogue’s identity while maintaining its authority and heritage.
Target Audience
Define a specific Vogue readership segment (e.g. Gen Z, high-fashion consumers, or creative professionals) and justify how your design decisions respond to this audience.
Requirements
Vogue is one of the most recognisable fashion publications in the world, acting as both a mirror and a maker of culture. This project asks you to redesign the cover and a selected number of interior pages of Vogue, responding to a contemporary theme that reflects current cultural, social, or aesthetic shifts.
Explore how editorial design, typography, imagery, and layout can reinterpret Vogue’s identity while maintaining its authority and heritage.
Target Audience
Define a specific Vogue readership segment (e.g. Gen Z, high-fashion consumers, or creative professionals) and justify how your design decisions respond to this audience.
Requirements
- 1 Vogue cover
- Design 4–6 interior pages (e.g. feature spread, fashion editorial, or interview)
- Develop a clear creative concept that informs all design decisions
- Maintain recognisable Vogue branding while introducing a fresh visual direction
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