Brief
Create a channel sting based on one of the following themes:
Produce ideas in thumbnails and storyboard the TV channel sting, lasting 5 to 15 seconds.
- Sport Channel TV9
- Music Channel TV8
- Nature Channel TV7
- History Channel TV6
- News Channel TV5
Produce ideas in thumbnails and storyboard the TV channel sting, lasting 5 to 15 seconds.
Research
Channel 4
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E4
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MTV
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Sky
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Cartoon Network
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National Geographic
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Chosen Channel - Nature
Further research into nature themed motion graphics
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Artist Research
Moonraker VFX
https://moonrakervfx.com
https://moonrakervfx.com
Earth for BBC
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Ocean with David Attenborough
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Moonbase
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Pi-Slices
https://pislices.art
https://pislices.art
BBC Two - Stargazing Live (2017)
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Original Gifs
Extra Idea - Leaf TV
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Channel Strategy
Nature Channel TV7
Figma Board
Figma Board
Logo Ideas
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Based on my research and ideas I decided to go with a Nature Channel with a younger audience.
Tagline: Where Earth Meets Imagination
Core Belief: While our channel is on a screen, our mission is to use captivating imagery to launch kids out of their chairs and into their own imaginative journey outdoors, blurring the lines between fantasy and reality.
Brand Personality:
Core Belief: While our channel is on a screen, our mission is to use captivating imagery to launch kids out of their chairs and into their own imaginative journey outdoors, blurring the lines between fantasy and reality.
Brand Personality:
- Imaginative - The brand embraces creativity, wonder, and the idea that nature is a place of magic and possibility.
- Adventurous - The personality is dynamic, active, and exciting, encouraging physical movement and a thirst for discovery and exploration in the real world.
- Playful - The tone should be consistently energetic, fun, and engaging, focusing on the joy and excitement of discovery.
- Grounded - While encouraging imagination, the brand must remain rooted in the real world. The fantasy elements blur lines, but the core is a genuine appreciation for nature and real experiences.
Colour Palette
Font Pairing
Icons to go with the brand
N7 led me to make 7 different icons to represent parts of the channel each with their own colour - I will use these to pair with imagery.
Imagery to go with TV Sting
Storyboards
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Storyboard Ideas
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Idea One - Mushroom
Idea Two - Moth
After Effects Practice
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I did tests on key framing and the easy ease options, also with effects for the mushroom.
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N7 Animations
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Animation Audio
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After watching videos on how to make psych pop I made the tune to go with my mushroom animation in an app called BandLab. I also recorded the sound effects for my moth animation and put them together before importing them into after effects.
Final Animations
N7 Mushroom Animation
N7 Moth Animation